Business
Career: Tai Wo Motors to JOIE
From Tai Wo Motors—described in Sing Tao–group coverage as rooted in Hong Kong for about half a century—to the Transport Department–licensed urban taxi fleet JOIE under Tai Wo Management, the focus remains quality taxi service and fleet operations.
Tai Wo Motors / Tai Wo Management
- Tai Wo Motors Limited: reports and company records indicate establishment around 1984; address G/F, 15–19 Ha Heung Road, To Kwa Wan, Kowloon.
- Sing Tao–group reporting has described Tai Wo Motors as rooted in Hong Kong for about 50 years.
- Tai Wo Management Limited is the licensed operator of the JOIE fleet; media refer to Mr Ng as Executive Director or Managing Director.
Industry-related roles
- Transport Department annual digests (approx. 2020–2023) listed him as Chairman of Hong Kong Taxi Call Centre Limited.
- In June 2024, reports said his moderate slate won 14 of 15 council seats in the Hong Kong Taxi and Public Light Bus Association election; under association rules he was not immediately eligible for chair.
Historical newspaper figures (not current verified counts): In 2012, Wen Wei Po cited sources saying the largest taxi-licence holder was Tai Wo’s Aaron Ng—then reported as 611 urban and 187 New Territories licences—and that he expanded holdings by about 80% after buying licences heavily during the 2008 financial crisis. These figures reflect contemporaneous reporting only; no equivalent authoritative public update of current personal holdings has been identified.
JOIE taxi fleet
JOIE is an orange urban taxi fleet operated by Tai Wo Management Limited. On 28 July 2025, the Transport Department announced formal taxi-fleet licences; JOIE holds licence number 005 for five years and entered formal service that day.
005
Formal fleet licence no.
~800
Reported planned fleet size
200
Approx. vehicles at trial launch
3850 1111
Customer service hotline
Reported vehicle mix
- About 400 six-seat electric premium taxis (MAXUS MIFA7)
- About 100 wheelchair-accessible taxis (Toyota Noah)
- About 300 hybrid taxis (Toyota Comfort)
- Reports: over 300 brand-new; remaining vehicles under three years old
Service features (public reports)
- App / web booking; trial period required booking 1–24 hours ahead
- Chinese, English, Arabic and other language support
- E-payments, dashcams, cabin cameras, GPS and driver monitoring
- Positioned for passengers with bulky luggage or wheelchair needs
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From c. 1984
Tai Wo Motors established in To Kwa Wan; later managed / expanded by Aaron Ng (per public reports).
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2008–2012
Reports of licence expansion after the financial crisis; 2012 Wen Wei Po coverage of then holdings (see historical note above).
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July 2024
Transport Department issued conditional temporary approvals to five selected taxi fleets, including JOIE.
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31 March 2025
JOIE app launched for trial operations with about 200 taxis.
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28 July 2025
Formal fleet licence 005 issued; JOIE entered formal service.
Our mission is not only to replace fuel vehicles — but to lead the industry toward smart-city mobility.
— Aaron Ng, Managing Director, Tai Wo Management (publicly quoted on the YAS case page)